Threads is adding location sharing to posts

Threads appears to be rolling out a brand new location tagging characteristic that enables customers so as to add a location to their posts. Some customers have reported seeing the change in Threads’ app, although it doesn’t appear to be accessible to everybody simply but.

The characteristic is just like location tagging on Instagram. While you give Threads entry to your location, you’ll see an inventory of close by locations to tag, although you can too manually seek for a spot. For instance, I noticed that a number of customers already jokingly tagged their posts as “hell.”

In keeping with an in-app disclaimer from Meta, the corporate plans to make use of location sharing to higher customise Threads by displaying “customized content material” about locations close by. The change might assist enhance Threads’ search performance, which nonetheless typically falls brief, and make the app barely extra helpful for following breaking information and different well timed occasions.

The change might additionally turn out to be useful sooner or later when Meta lastly flips the change on promoting in Threads. Mark Zuckerberg has mentioned the corporate plans to proceed rising the service earlier than bringing adverts to the platform, however getting customers’ consent to sharing places would supply an important bit of knowledge for the corporate’s advert machine.

Meta didn’t instantly reply to questions concerning the characteristic, however the firm seems to nonetheless be rolling it out. Location sharing appeared for me within the Threads app, however then disappeared about an hour later. It doesn’t appear to be seen in any respect but on the net model of Threads.