The Harris/Walz campaign has its own Fortnite map

We’re within the remaining stretch of the 2024 presidential election and each side are pulling out all of the stops to get these all-important undecided voters. The Harris/Walz marketing campaign is exploring an unconventional possibility: a map in Epic Video games’ mega on-line multiplayer hit Fortnite.

The “Freedom Town, USA” map accessible at 7331-5536-6547 is a bit of completely different from the same old Fortnite matches. Forbes senior contributor Paul Tassi performed the brand new map and reported that there aren’t any weapons in Freedom City (most likely for apparent causes). As an alternative, the sport focuses on racing with automobiles and parkour type. The map additionally has some marketing campaign indicators and decorations for Vice President Kamala Harris and Gov. Tim Walz’s presidential run.

Video video games have change into a cornerstone of the Harris/Walz marketing campaign. Harris’ camp has its own Twitch page that’s been broadcasting video games like World of Warcraft and the newest Madden title as a method to spark discussions with the voting public. The Fortnite map, nonetheless, doesn’t seem like it’s doing an ideal job of getting the message out to gamers. As of this story’s publishing, the map solely has lower than 300 energetic gamers.

Political advertisements and recruitment in video video games isn’t simply restricted to this marketing campaign cycle. Then-candidate Barack Obama’s 2008 marketing campaign launched the idea to politics once they bought advertisements in 18 video games together with Want for Pace: Carbon and Madden NFL 13 on Microsoft’s Xbox Stay service and the cell model of Tetris, in line with NPR.